Alfred Formation
Training in Communication and Digital Marketing

Training in Communication and Digital Marketing

Course no. 000003

Communication & MarketingFrom 7 amHybride

This course in digital communication and marketing enables participants to develop an effective communication strategy tailored to the company’s objectives. Participants learn how to define their positioning, choose the right communication channels, create engaging content, manage a communication plan and measure the performance of their marketing activities using key performance indicators.

From 690 €

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Program

3 modules
From 7 am

Discover the key elements of digital marketing so that you can select the most relevant channels to achieve your objectives. You’ll learn how to develop a strategy that integrates your website, social media, email marketing, search engine optimisation (SEO), search engine advertising (SEA) and influencer marketing, whilst defining the appropriate performance indicators.

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